Marketing has been with us in one guise or another for over two thousand years. In fact, it’s often reckoned to be the world’s eighth oldest profession. (Some wags have commented on its remarkable resemblance to the thirteenth oldest; research marketing. That’s a fair point.) But for all that it has done for the betterment of mankind, there remain those who look upon this profession with distain.
For proof, look no further than the books of Naomi Klein, the comedy of Bill Hicks, the paranoid ramblings of Thom Yorke or any of the host of other more up-to-date pop culture references I will no doubt have come up by the time this article goes to print… Read the rest of this article here.