Eoin Butler: writer, journalist and Mayoman of the Year

Tripping Along The Ledge

cameron stewart

“Here’s an act of random kindness… Put some bloody trousers on!”

ark attack
Move over organised religion. There’s a new game in town.

You’re a non-profit company that manufactures underpants. Is that correct?
No, no… We are ARK. It stands for Acts of Random Kindness. We’re a clothing brand with a big idea. Every time a customer wears something of ours, we ask them to perform one random act of kindness that day. We pay ourselves a wage, but any profits we make beyond that are invested back into the company to spread the message. Extra monies we make further down the line will go into a charitable fund. It started out with t-shirts, but we’ve since branched out into Ark Underwear… For Undercover Kindness! Read the rest of this entry »