Eoin Butler: writer, journalist and Mayoman of the Year

Tripping Along The Ledge

for undercover kindness

“Here’s an act of random kindness… Put some bloody trousers on!”

ark attack
Move over organised religion. There’s a new game in town.

You’re a non-profit company that manufactures underpants. Is that correct?
No, no… We are ARK. It stands for Acts of Random Kindness. We’re a clothing brand with a big idea. Every time a customer wears something of ours, we ask them to perform one random act of kindness that day. We pay ourselves a wage, but any profits we make beyond that are invested back into the company to spread the message. Extra monies we make further down the line will go into a charitable fund. It started out with t-shirts, but we’ve since branched out into Ark Underwear… For Undercover Kindness! Read the rest of this entry »