Eoin Butler: writer, journalist and Mayoman of the Year

Tripping Along The Ledge



Is it just me, or is anyone else concerned about the wellbeing of the WKD gang? When those irrepressable jack-the-lads first burst into our lives they were brimming with mischief and effervescence: whether it was playing football in their underpants, hilariously pretending to be gay or engineering any number of japes that revolved around someone appearing to have pissed themselves. It was a golden age for hi-jinks.

But five years on, the reservoir of alcopop-fueled jocularity appears to have run dry, plunging the WKD gang into a downward spiral. Boisterous, imbecilic good humour has now been replaced by an all pervading sense of nihilism and apathy. The billboard campaign currently running in Dublin is particularly telling. One advertisement features a protagonist slumped on an armchair with his index finger cocked, while his flatmates hoover and tidy. (“Lifting a finger… WKD style” is the caption.) Another has a young man brandishing the menu from a Chinese restaurant and talking into a telephone. (“Giving orders… WKD style.”) When the most madcap antics you can envision include sitting down and ordering fast food… it’s probably not a positive indicator.

Still, its an ill wind that profits nobody, and I wondered I couldn’t pitch a couple of ideas of my own in that same vein. What about this one, for example? A browbeaten, prematurely middle aged man masturbating in a darkened room. (“Summer holidays… WKD style!”)

You’ve got my contact details Beverage Brands marketing department… Call me!

July 30th, 2009.


  1. Conal Says:

    [This comment has been deleted at Conal’s request, but I have it on file if he’s ever tempted to cross me]

  2. Seán Says:

    Among a seated circle of solemn looking men, one character leaning back on his chair, idly flicking through Nuts magazine. (“AA meeting… WKD Style”)

  3. kev Says:

    What happennd was the WKD lads settled down with some lovely Shmirnoff Ice ladies.

  4. El Kid Says:

    Think you posted the wrong link for pretending to be gay one, no?

  5. Eoin Says:

    @ Conal – been hitting the minibar there? Yeah, vaguely remember Fat Frogs. They were green and filled a pint glass – can’t remember what was in them tho.

    @ Sean – …and masturbating.

    @ Kev – the fairytale ending

    @ EK – well spotted, now fixed

  6. HAVE YOU GOT A MNTLLY DFCTV SIDE? | Tripping Along The Ledge Says:

    […] campaigns by alcopop kings WKD continue to fascinate me. Here’s something I came across tonight, while out watching Liverpool come a cropper against […]

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